This cool little business really caught my attention. They were linked on Techcrunch and the Jackson Fish market few days ago. PodBrix makes limited run Apple themed Lego sets. Every set of Legos they have put together have sold out completely. Each run is limited to 300 hundred sets. Keeping the supply down has kept the demand up. From some quick maths I calculated that they have grossed over US $ 160,000 in the last 12 months. Not bad for 12 sets of Lego. Check out an interview with Legos CEO here, and note as PodBrix say they are not affiliated with Apple or Lego in any way.
Thursday, 30 August 2007
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